Make it easier to donate
Severity: minor
Audience: moderate
Fiscal effect: yes
Policy question: yes
Reported: yes (to webmaster just now)
Link: http://www.aauw.org/contribute/index.cfm
Click contribute in the top navigation bar, and you get to the page noted above.
On that page, if you click the AAUW link near the top (because you clicked “contribute” to make a gift, and AAUW because you wanted to make it to the Association) you’re whisked off to a general info page with no development links visible.
To give you need to read to the second section of the Contribute page and click a link there — or look at the links in the left hand column. Why make it hard for donors?
I’d flip those sections of the page — instead of
- First Time Donor
- Giving Opportunites
maybe
- Giving Opportunities
- Learn why your donation is important
Remember, people don’t come to web pages expecting to wade through deathless prose — their eyes are drawn to links and their brains make assumptions about where those links will take them.